Vision Linens Ltd use cookies and tracking technologies on our websites to enable us to analyse use of our online services, to improve and personalise your experience of our services and to serve advertising which, on some services, may be tailored to you based on your browsing behaviour and other data held about you.

Vision Linens Ltd respects your right to privacy and we aim to be transparent at all times about when, how and why data about you and your browsing behaviours may be used in connection with our service. We are committed to using cookies and tracking technologies fairly and in accordance with your privacy rights. This policy describes:

What cookies and online tracking technologies are
How we use cookies
Analytics on our services
Advertising on our services
Your choices (managing cookies and opting out)
How to contact us.
To find out more about the company and our approach to privacy please read our Privacy Policy.

We work with authorised third party payment processing companies who are fully PCI compliant. For security reasons, we do not store any of your financial or credit card information in our own systems.

1.1 Web Browser Cookies

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyse how the site is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organisation providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

1.2 Other Types of Local Storage, Such as Flash Cookies and HTML5 Storage

Our website uses Adobe Flash Player to our users. Adobe utilise their own cookies which are used by the Flash Player to store data such as your preferences, and your viewing and browsing history.

HTML5 Storage is similar in concept to browser cookies in that the data is stored in your browser’s files, and it is used for similar purposes, however as this storage enables website publishers to store greater amounts of data, they will often use it to store usage data and preferences (alongside the unique ID usually stored in a cookie) instead of on their own systems.

1.3 Tracking Technologies: Web Beacons/Gifs, Page Tags, Scripts

Web pages and emails may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help websites to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.

Vision Linens Ltd use cookies and tracking technologies for a variety of reasons such as to enable us to recognise when you have logged in, to improve your experience of the services and to deliver advertising. In particular, we use these technologies for:

Strictly Necessary Purposes: to keep you logged in, to facilitate a purchase, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity;
Functionality Purposes: to remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to log in each time you visit;
Analytics and Performance-Related Purposes: to record what you like and don’t like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data and code which is embedded on our website.
More information about analytics and advertising is detailed below.

The table below lists the cookies we collect and what information they store:

3.1 Strictly necessary cookies

Strictly necessary cookies are needed to enable you to navigate our website and use its features. Without these cookies, services you have asked for (such as placing an order) cannot be provided.

Cookie Cookie Name Purpose Expiry
Magento frontend Vision uses Magento to provide its web store and allow customers to place orders. This cookie is used to handle user sessions during their visits. This cookie is deleted when you close your browser.
Magento frontend_cid Vision uses Magento to provide its web store and allow customers to place orders. This cookie used to handle user sessions during visits. This cookie is deleted when you close your browser.
Trew Knowledge Inc gdpr This cookie enables us to manage cookie preferences that you can control or opt-out of when visiting our website.
More information about Trew Knowledge Inc (GDPR ) can be found at

This cookie is deleted when you ask your browser to remove them.
WordPress PHPSESSID To store a simple message when a form is submitted that can be displayed on a different page.
For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.

When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry.

No personal information is stored in this cookie.

This cookie is deleted when you close your browser.
CloudFlare __cfduid This cookie is used by the content network, Cloudflare, to identify trusted web traffic behind a shared IP address and apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare’s security features and cannot be turned off.
More information about CloudFlare can be found at

5 years
3.2 Performance cookies

We use performance cookies to analyse how visitors use our website and to monitor the performance of our website. These cookies allow us to measure and improve our services.

Cookie Cookie Name Purpose Expiry
Google Analytics _ga,
_gid These cookies are part of Google Analytics and allow us to measure information about how visitors use our site. This includes identifying each unique user to our site and details of each page visited. _gat is used to limit the collection of analytics data on high traffic sites.
For further information, please read Google’s overview of privacy and safeguarding data.

To opt out of being tracked by Google Analytics across all websites visit

2 years (_ga)
1 minute (_gat)
24 hours (_gid)
Microsoft Bing Universal Analytics _uetsid Bing uses cookies to improve advertising and record anonymous information about user behaviour, where the user has originated from a Bing search or advert. 30 minute
3.3 Functionality cookies

We use functionality cookies to provide enhanced and personalised features on our website and to remember certain choices you make.

Cookie Cookie Name Purpose Expiry
WordPress wordpress_test_cookie This cookie enables us to check whether your browser has cookies enabled in order to make your browsing experience more convenient. This cookie is deleted when you close your browser.
AddThis __atuvc,
__atuvs These cookies are persistent cookies that are created and read by the AddThis social sharing site in order to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
More information about AddThis can be found at

2 years (__atuvc)
30 minute (__atuvs)
VWO (Visual Website Optimisation) _vwo_uuid_v2 These cookies collect information about how visitors interact with the pages on the website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form. The information obtained does not identify anyone.
More information about VWO can be found at

2 years
CommuniGator wow.anonymousId
wow.utmvalues WOW Analytics cookies provides further analytical information about the visitors and usage of our website. The WOW Analytic cookies we are using do not store personal data about our website visitors. More information about CommuniGator can be found at 2 years (wow.anonymousId).
This cookie is deleted when you close your browser. (wow.schedule, wow.session ,wow.utmvalues)
Affiliate IR_PI Affiliate tracking cookie helps to count visitors from websites participating in Impact Radius affiliate marketplace. 6 years
3.4 Analytics on Our Services

On our website we use Google Analytics, to collect statistical information about how our website is used. They use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website. We only use this data in aggregate form and we do not merge it with any other data we hold, however it is important to note that these reports are derived from Google’s (third party) DoubleClick cookie and device identifiers, which are also used for advertising.

These analytical services help us to know how many users we have, which parts of our site are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic and to improve and tailor our services accordingly.

Cookies being disabled may limit your experience of our website and may mean that you are unable to shop online. If you wish to change your cookie settings we have provided a guide below for you. Please remember, if you do disable your cookies, you can allow cookies from certain approved websites, by adding the website homepage to your exceptions list. First, find out what your default web browser is on your machine, or the browser you use most often to access the internet.

Find out which internet browser you use:

On a PC: click on ‘Help’ at the top of your browser window and select ‘About’
On an Apple Mac: click on the Apple menu and select ‘About’ (make sure the browser is open)
Opting out of cookies in Internet Explorer

Internet Explorer allows you to select the level of cookie filter on the basis of the source of the cookie and whether the source has a privacy policy.

Choose ‘Tools’
Click on ‘Internet Options’
Click the ‘Privacy’ tab
Move the slider to choose your settings
For more detailed privacy settings click on ‘Advanced’
Opting out of cookies in Safari

Choose ‘Preferences’ from Safari menu
Select ‘Security’
Cookie settings are shown
Choose your settings
Opting out of cookies in Google Chrome

As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.

Click on the ‘Tools’ menu
Select ‘Options’
Click the ‘Under the Bonnet’ tab
Find the ‘Privacy’ section
Click ‘Content settings’
Click the ‘Cookie settings’ tab and choose your settings
Opting out of cookies in Mozilla Firefox

You can configure which sites are allowed to set cookies, how long to keep them for and view and manage your existing cookies.

Click on ‘Menu’, then ‘Options’
Select ‘Privacy’
Select ‘Cookies’
Choose your settings
Opting out of Flash Cookies

If you’d like to control the use of Flash Cookies on your computer, Adobe’s website offers tools to do this.

For other browsers, consult the information of the browser you have installed.

Please note that by accepting this Cookie Policy you consent to receiving targeted advertisement by electronic means from Vision Linens Ltd.

Your data will be kept in a data file controlled by Us. You are also entitled to access, rectify your personal information, object or cancel the processing operations by contacting our Group Assurance and Compliance Manager at or you can contact Dianne Hill by calling our head office on +44 (0)1254 589 550.