New IHG Hotel Brand Due to Launch with Filled Linen Supplied by Vision

A brand new mid-scale level brand called avid Hotels is set to launch worldwide by 2020; with filled linen being supplied by Vision Support Services.

Described as a fresh, frank and fair hotel brand for the principled everyday traveller, avid champion everyday travel at a fair price. The brand opened its first hotel in 2018 in Oklahoma City and further hotels are planned across the US, Canada, Mexico and Germany; with 31 hotels planned in Germany alone over the next five years.

All of the hotels across the avid hotels brand will be new-builds, expected to have between 95 – 100 rooms and will have open, airy and modern interiors with an emphasis on communal spaces.

There are currently 183 avid hotels in the pipeline; with an emphasis on experiences that feel just right, every time. The hotels will ensure that rooms are designed for sound sleep and so they chose Vision to supply some of the most high-quality and ethically sourced filled linen products to meet their required brand standards. The guest bedrooms will feature best-in-class mattresses and bedding, blackout roller shades, work desk, refreshing bathrooms and a 55’ Smart TV.

IHG and Vision have worked alongside each other across a number of their existing brands including Kimpton, Holiday Inn, Holiday Inn Express and Vision have worked alongside IHG to define IHG’s own brand standards in linen requirements.

Key Account Director for Vision’s Hospitality Division, Jacqui Hurst, said: “With a relationship dating back years, this is an exciting time for both Vision and IHG as we continue to impress them with our ability to deliver a quality product, at a quality price.”

We’ve got a great relationship with IHG and have worked with them across many of their brands; we’re confident that guests will be thrilled with the quality on offer in avid™ hotels and we endeavour to continue working tirelessly to ensure we supply product that will warrant superb guest satisfaction and, ultimately, repeat visits.”